Google is going to start showing you more ads

Later this year, Google is going to start handing over more space to advertisers, and allow their ads to pop up in loads of new places: Google Maps ads could even start showing up while you're driving.

In an effort to boost its primary source of revenue (search) in the face of rapidly changing customer behavior (mobile), Google said it is making search ads bigger. Last year, Google(GOOGL, Tech30) added a third ad at the top of its mobile search results page. But Google's latest changes are far more substantial.

Google currently gives search advertisers 25 characters for a headline and 70 characters for a description. That's going up to 60 characters for a headline, split between two lines, and 80 description characters.

In a blog post, Sridhar Ramaswamy, head of Google's ads business, called the new strategy "the biggest changes to our text ads since AdWords launched fifteen years ago."

The results are promising -- for advertisers, anyway. The clickthrough rates on the new text-only ads are up 20% compared to the current ones, according to Google.

Link to article: http://money.cnn.com/2016/05/25/technology/google-ads/index.html