Google Universal Analytics Now Open to Everyone

People use multiple devices and browsers to surf the web. Last October, Google announced an initiative to help site owners better track site visitors across multiple platforms: Universal Analytics.

When Universal Analytics launched in beta, it was specifically for Google Analytics Premium customers through the new Measurement Protocol.

The Google Analytics team has announced the service is becoming available to all Google Analytics users.

Directly from their announcement, Google describes the following benefits to using Universal Analytics:

Understanding how customers interact with your businesses across many devices and touch-points. Insights into the performance of your mobile apps.

Improvements of lead generation and ROI by incorporating offline and online interactions so you can understand which channels drive the best results.

Improved latency on your site by reducing client-side demands.

If you are a current Google Analytics user, there are no instructions as of yet to convert your current property into a Universal Analytics property. For now, you need to create a new property in your account and add new tracking code.