Ticketfly Launches Fanbase, An Analytics Tool For Promoters To Identify And Reward Their Biggest Fans

Thanks to a new product from Ticketfly, the people who put on those shows you love will now have a tool for identifying and rewarding the customers who attend their events — and get other people to do so as well. Ticketfly’s Fanbase includes a proprietary ranking algorithm to create a list of the most valuable customers for promoters and vendors.

That includes attendees’ own purchase history, as well as their social influence, including how often their sharing activity on third-party social networks resulted in a ticket sale conversion. That will allow promoters to see how many tickets they’ve personally purchased, social sharing stats, or lifetime revenue that has come from a particular fan.

Not only can Ticketfly partners use Fanbase to identify their most important and influential customers, but they can also use the tool to contact those customers with offers to like, entice them to buy more and tell even more people about the shows they’re going to. That could include stuff like exclusive pre-sales, merch, VIP seating, or maybe a chance to meet an artist in person.

Furthermore, the Ticketfly system can narrow down users based on their favorite artists or genre. That will allow promoters and venues to provide a higher level of targeting to fans, sending them the most relevant deals or promotions, based on shows they’ve enjoyed in the past.

For Ticketfly, the name of the game is helping its partners to sell more tickets. It does that by connecting its proprietary analytics with integrated social and email marketing tools. Since about 7 percent of fans are responsible for about 30 percent of all revenue, identifying those high-value customers is key to their success. Ultimately, the tools are designed to create a stronger bond between the fan and venue, according to Ticketfly co-founder and CEO Andrew Dreskin.